The KC Streetcar project was a safety video campaign for the KC Streetcar Authority. We produced seven animated videos that had to meet specific requirements and regulations while also being fun and full of Kansas City pride. We did it all. Strategy, scripts, art direction, and produced the animations. The videos were featured on their website, social media and displayed at the streetcar stop kiosks. These videos were very successful and caught the eye of many in the industry. It lead to projects with the QLine streetcar in Detroit and the El Paso streetcar in the following years.
The streetcar was more than just a great transportation system for Kansas City. It was also a sign of the booming revitalization that was happening at the core of downtown.
We provided riders with information about the route and how to ride.
Despite the seriousness of the safety messages, we managed to inject a little humor in this pedestrian safety video and the following driver safety video.
Driving in downtown Kansas City with a streetcar was a new thing, so we wanted drivers to know what to expect and how to behave.
When electric scooters started appearing in downtown Kansas City we wanted to help people understand what the should or shouldn't do concerning the streetcar and tracks.
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The El Paso Streetcar project was the third streetcar safety video project we worked on after Kansas City and Detroit. We were responsible for the campaign strategy, scripting, art direction and production. As with all streetcar video production, there is a lot of requirements and regulations to be aware of. The safety messages needed to be clear, delivered in both English and Spanish and the campaign had to be consistent and full of wonderful El Paso sights. Each video was set in a distinct location along the streetcar route and the characters were created to represent the demographics of the city. It is one of our favorite projects to date, due in large part to the excellent food we ate when visiting.
The El Paso Streetcar route also included some major changes to Stanton Street. The changes included a new bike lane and new traffic signals. We made a safety video specifically for these changes as part of the overall video campaign.
All of the videos were in English and Spanish. This is the Spanish version about the new signs, striping and signals along the streetcar route.
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The QLine runs right through the heart of Downtown Detroit and M-1 Rail asked us to design and produce their safety video campaign. We used our knowledge gained from our work on the KC Streetcar project to put together an excellent safety campaign that won a 2018 ADDY Award for “Best Public Service Campaign.” We worked closely with M-1 Rail to get the messaging right and on our visit to Detroit we got to see in-person all of the sights featured in the videos, From Wayne State to Tiger’s Stadium.
As with other streetcar safety campaigns, we made a video about how to walk and ride bikes safely around the streetcar and tracks.
Since the streetcar drives on track in the road, this video highlights how to safely drive with the streetcar in traffic.
Please contact us is you need safety video production.