The El Paso Streetcar project was the third streetcar safety video project we worked on, after Kansas City and Detroit. We did the campaign concept, scripting, art direction and production. As with the other streetcar projects, there are a lot of requirements and regulations to be aware of. The safety messages needed to be clear, delivered in both English and Spanish and the campaign needed to be consistent and full of wonderful El Paso sights. Each video was set in a distinct location along the streetcar route and the characters were created to represent the demographics of the city. It was one of our favorite projects to date, due in large part to the excellent food we ate when visiting.