The idea behind this video is the kingfisher, which is featured in Playfair Data’s logo. The kingfisher has incredible sight, talent and ability to dive deep into the waters. This amazing bird dives for fish and Playfair Data dives for data. From the start we knew we needed some striking visuals and well thought out scenes to make this metaphor work. We did quite a bit of research on kingfishers, the data visualization process, and what businesses need from data visualizations. We are very proud of this and love how it turned out.