The KC Streetcar project was a safety video campaign for the KC Streetcar Authority. We produced seven animated videos that had to meet specific requirements and regulations while also being fun and full of Kansas City pride. We did it all. Strategy, scripts, art direction, and produced the animations. The videos were featured on their website, social media and displayed at the streetcar stop kiosks. These videos were very successful and caught the eye of many in the industry. It lead to projects with the QLine streetcar in Detroit and the El Paso streetcar in the following years.
The streetcar was more than just a great transportation system for Kansas City. It was also a sign of the booming revitalization that was happening at the core of downtown.
We provided riders with information about the route and how to ride.
Despite the seriousness of the safety messages, we managed to inject a little humor in this pedestrian safety video and the following driver safety video.
Driving in downtown Kansas City with a streetcar was a new thing, so we wanted drivers to know what to expect and how to behave.
When electric scooters started appearing in downtown Kansas City we wanted to help people understand what the should or shouldn't do concerning the streetcar and tracks.
If you need safety video production, please let us know.
This is a video campaign to promote B2B software sales. It included more than 10 videos and over 20 minutes of content.
We worked in partnership with an agency to produce this video series to explain these Cisco software products. There was lot of time spent learning the technology and designing ways to show how it works effectively. Cisco requested the their software interface and visuals be featured in the videos so we spent time learning the software and how to navigate it to provide real demonstrations. It is a great example of an explainer video and demonstration video rolled into one. Businesses see what problems are being solved and how the software solves them.
If you need to promote your software, we can help.
The El Paso Streetcar project was the third streetcar safety video project we worked on after Kansas City and Detroit. We were responsible for the campaign strategy, scripting, art direction and production. As with all streetcar video production, there is a lot of requirements and regulations to be aware of. The safety messages needed to be clear, delivered in both English and Spanish and the campaign had to be consistent and full of wonderful El Paso sights. Each video was set in a distinct location along the streetcar route and the characters were created to represent the demographics of the city. It is one of our favorite projects to date, due in large part to the excellent food we ate when visiting.
The El Paso Streetcar route also included some major changes to Stanton Street. The changes included a new bike lane and new traffic signals. We made a safety video specifically for these changes as part of the overall video campaign.
All of the videos were in English and Spanish. This is the Spanish version about the new signs, striping and signals along the streetcar route.
If you need safety explainer videos, contact us today.
The QLine runs right through the heart of Downtown Detroit and M-1 Rail asked us to design and produce their safety video campaign. We used our knowledge gained from our work on the KC Streetcar project to put together an excellent safety campaign that won a 2018 ADDY Award for “Best Public Service Campaign.” We worked closely with M-1 Rail to get the messaging right and on our visit to Detroit we got to see in-person all of the sights featured in the videos, From Wayne State to Tiger’s Stadium.
As with other streetcar safety campaigns, we made a video about how to walk and ride bikes safely around the streetcar and tracks.
Since the streetcar drives on track in the road, this video highlights how to safely drive with the streetcar in traffic.
Please contact us is you need safety video production.
More than a hundred-thousand. That's a lot of views for a video series about Medicare Supplement. We like to think these are the best videos on the topic and have helped many people educate themselves when choosing a Medicare supplement.
United Medicare Advisors sells supplemental insurance right here in Kansas City. Medicare supplement is complicated and can be confusing for customers. We worked closely with UMA to develop a comprehensive explainer video series that educates viewers on the basics and answers the most common questions regarding Medicare supplement. They were used on their website, social media and email campaigns. The videos are still being used to this day and have hundreds of thousands of views. They are still some of the best explainer videos online about medicare supplement.
Each of the explainer videos contained a different theme that their target audience could relate to. The following video had a golf theme for discussing the different enrollment periods for Medicare supplement.
We developed a style of characters that was unique and kept the pace upbeat. We distilled the message down to it's key elements to avoid long explanations.
A great topic for an explainer video is "frequently asked questions". Each of these questions were not complex enough to justify a 30 or 60 second explanation but were frequent enough to need some attention. The video below is a compilation of all of the short FAQ videos we produced. Eqach scene features custom illustrated character and motion graphics.
If you need explainer video production in Kansas City, please reach out to us.