Detroit Q Line

Detroit Q Line

April 28, 2017

The QLine runs right through the heart of Downtown Detroit and M-1 Rail asked us to design and produce their safety video campaign. We used our knowledge gained from our work on the KC Streetcar project to put together an excellent safety campaign that won a 2018 ADDY Award for “Best Public Service Campaign.” We worked closely with M-1 Rail to get the messaging right and on our visit to Detroit we got to see in-person all of the sights featured in the videos, From Wayne State to Tiger’s Stadium.

Public Service Video Campaign


As with other streetcar safety campaigns, we made a video about how to walk and ride bikes safely around the streetcar and tracks.

Since the streetcar drives on track in the road, this video highlights how to safely drive with the streetcar in traffic.

Please contact us is you need safety video production.