The KC Streetcar project was a safety video campaign for the KC Streetcar Authority. We produced seven animated videos that had to meet specific requirements and regulations while also being fun and full of Kansas City pride. We did it all. Strategy, scripts, art direction, and produced the animations. The videos were featured on their website, social media and displayed at the streetcar stop kiosks. These videos were very successful and caught the eye of many in the industry. It lead to projects with the QLine streetcar in Detroit and the El Paso streetcar in the following years.
The streetcar was more than just a great transportation system for Kansas City. It was also a sign of the booming revitalization that was happening at the core of downtown.
We provided riders with information about the route and how to ride.
Despite the seriousness of the safety messages, we managed to inject a little humor in this pedestrian safety video and the following driver safety video.
Driving in downtown Kansas City with a streetcar was a new thing, so we wanted drivers to know what to expect and how to behave.
When electric scooters started appearing in downtown Kansas City we wanted to help people understand what the should or shouldn't do concerning the streetcar and tracks.
If you need safety video production, please let us know.